⇨ ACHIEVEMENT OF THE YEAR
⇩ HELLO MEMBER
H&M contacted me around october 2018 to use Brushwood as key visual into their next campaign. Following that, we started adapting the various versions of the font (first in 2011, then 2015 and 2018) to fit at best. Then I waited, almost six months, to see it officialized, until it happened.
It was my first experience with a world campaign, and to kill the anxiety I even made a sort of funny hashtag on my stories called #CIAOMEMBRO (that is #hellomember in italian, but membro here means also the reproductive one).