This is the capsule collection I've designed for swedish online fashion store MADLADY (Fashion Store of the Year — Finest Awards 2015). The mood to focus was a free spirited chick who thrives in her own skin and makes her own fun, not scared to do (and wear) what she likes.

A MADLADY.

OTHER PROPOSALS / we tried many other graphic solutions, had a lot of fun doing them, and experimented a bit more using also photographic subjects and a larger color palette.

FASHION IS HARD, TREND-UP OR GO NORMCORE.

Hope you liked the project, to the next!

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