RIO GRANDE
Poster design of the latest short movie by the internationally acclaimed videomaker Yuri Ancarani, RIO GRANDE, under the art direction of Davide Mosconi (creative director AUGE Design). The Rio Grande is one of the principal rivers in the southwest of United States and northern Mexico. It begins in south-central Colorado in the United States and flows to the Gulf of Mexico. Along the way, it forms part of the Mexico–United States border, as a sort of liquid frontier between the two nations. And this "living on the edge" is the main subject of the movie.
SHOWOFF / Rio Grande was exhibited in Venice at Caffè Florian, a symbol of the city that also hosts the Biennale d'Arte (which was partnered with the event) and that is considered to be the oldest cafè in Europe, since its birth in 1720.
DATE: 12 MAY — 10 SEPTEMBER 2017
LOCATION: Piazza San Marco — Venice ITALY
FAMILY PORTRAIT / Me meeting with my baby at the Cafe.
LEFTOVERS SECTION / below you can see some of the designs we discarded throughout the process, like the river serpentine shape, an abstractization of the two frontiers through colors and gradients, and the abstract-burger, as an unexpected product of two very different realities merging together.
AND THE WINNER IS / as you can read more in depth in this article by the blog, in january 2018 I won an award in the typography category by Communication Arts Magazine with this project.
/ FINAL CREDITS
Client Yuri Ancarani
Art Direction Davide Mosconi
Designer youknowho
Print Artigraf
Gallery Caffè Florian
Don't miss the opportunity to see the movie if you can, adios!
