I didn't have the guts to totally close the site for maintenance. Showing off is a full-time job. Redesign it from scratch, a hell-job.
Then I had a son. During a global pandemic. And I've also turned from doing graphics to social media. And I started teaching. So what I said wasn't completely true. But not entirely false. So the following line may be a possibility. Remote, but still a possibility.
⇨ NEW PROJECT!
⇩ OODAALOLLY'S PATTERN REBRANDING
Oodaalolly is an artisanal chocolate brand based in California, but it's more than that. It's a unique set of forces that, combined together, make something incredible. Swiss family tradition, Filipino ingredients, American innovation, and Italian art direction.
Over the past year, the packaging has evolved from its first version, classic but ordinary, into a rich pattern system that has its roots in Filipino textile design. Taking the shape of the Swiss flag cross and taking it to the next level. And combining it with a constantly changing color palette, as are the brand's products, always experimenting with new ingredients and flavors.
Small batch, but with a huge, beating, heart.
⇨ FEATURED PROJECT!
⇩ OODAALOLLY'S KICKSTARTER CAMPAIGN
I've partnered with Filipino/American emerging chocolate brand Oodaalolly to design the packaging of their new product, the Roasted Cacao Nibs, and then to create the content of the social media promotion related to the product's Kickstarter campaign. This involved a lot of storytelling about the cacao world, with posts dedicated not only on how the key-visual has been developed from a historical pattern module typical of pinoy fabrics, but also about techniques used to grow the cacao plants, and how to process the raw seeds to the final product. We made also a wide range of collateral designs, building an entire identity that goes beyond the initial single package.
⇨ ACHIEVEMENT OF THE [past] YEAR
⇩ HELLO MEMBER
H&M contacted me around october 2018 to use Brushwood as key visual into their next campaign. Following that, we started adapting the various versions of the font (first in 2011, then 2015 and 2018) to fit at best. Then I waited, almost six months, to see it officialized, until it happened.
It was my first experience with a world campaign, and to kill the anxiety I even made a sort of funny hashtag on my stories called #CIAOMEMBRO (that is #hellomember in italian, but membro here means also the reproductive one).
⇨ FEATURED PROJECT!
⇩ CLUBKULTUR SEASON TWO
My partnership with the spanish party night continues. After a successful spring/summer we've entered autumn and our second phase, keeping our ravey vibe, introducing more exciting names in the line-ups and developing further our visual identity. SPREADING CLUB CULTURE.
CALIMAIA X VISARNO MARKET
Tapirs are splendid animals.
SEMPLICE LABS FTW
LOOK MUM, 1 SECOND OF CELEBRITY!
FRIZZI FRIZZI — INTERVIEW
A throwback to a clumsy yet sincere interview.
SIGNED #19 / CYCLING
Are we designers or are we cyclists?